Executive Certificate in Instagram Shopping for Coffee and Tea
Published on June 28, 2025
About this Podcast
HOST: Welcome to our podcast, where we discuss the latest trends and courses in digital marketing. I'm thrilled to have Michelle, an Instagram shopping expert, joining us today to talk about the Executive Certificate in Instagram Shopping for Coffee and Tea. Michelle, can you tell us a bit about this course and why it's important for coffee and tea businesses? GUEST: Absolutely! This course is designed to help coffee and tea entrepreneurs harness the power of Instagram's shopping features. With 1.2 billion monthly active users, Instagram provides a huge opportunity for businesses to reach new customers and increase sales. HOST: That's impressive! Now, what are some current industry trends that are relevant to this course? GUEST: Visual storytelling is a big one. Consumers want to see the people, places, and processes behind the products they buy. This course teaches participants how to create visually appealing posts that tell a compelling story and showcase their products effectively. HOST: Speaking of storytelling, what challenges might businesses face when implementing these strategies? GUEST: One challenge is standing out in a saturated market. With so many businesses using Instagram, it can be tough to grab users' attention. That's why this course emphasizes the importance of creating unique, high-quality content that resonates with your target audience. HOST: That makes sense. Finally, how do you see the future of Instagram shopping evolving, and how will this impact coffee and tea businesses? GUEST: Instagram shopping is becoming increasingly sophisticated, with features like live shopping and augmented reality try-ons. These innovations will provide even more opportunities for businesses to engage with customers and drive sales. Coffee and tea entrepreneurs who stay up-to-date with these trends and learn how to use them effectively will have a significant advantage in the market. HOST: Excellent insights, Michelle! Thank you for joining us today and sharing your expertise on the Executive Certificate in Instagram Shopping for Coffee and Tea. To our listeners, be sure to check out this course and take your Instagram shopping skills to the next level!
