Certified Specialist Programme in Storytelling Connection for Artisan Brands
Published on June 26, 2025
About this Podcast
HOST: Welcome to our podcast, where we explore innovative courses and interview the experts behind them. Today, I'm thrilled to have [Guest Name], who will share insights about the Certified Specialist Programme in Storytelling Connection for Artisan Brands. Can you tell us a bit about your background and how you got involved with this course? GUEST: I've spent over a decade in branding and marketing, working closely with artisans. I realized the power of storytelling in connecting these skilled craftspeople with their audience, which led me to develop this course. HOST: That's fascinating. What are some current industry trends when it comes to storytelling and artisan brands? GUEST: There's a growing appreciation for authenticity and sustainability. Consumers want to know the stories behind the products they buy, and artisan brands have unique narratives that can truly resonate with people. HOST: What challenges have you encountered in teaching storytelling techniques to artisans and marketers? GUEST: Some artisans find it difficult to articulate their stories, as they're so absorbed in their craft. We help them uncover their unique value propositions and translate them into engaging narratives. HOST: Where do you see the future of storytelling in the artisan brand industry? GUEST: I believe storytelling will become even more critical for artisan brands, as consumers seek meaningful connections with the products they purchase. Our course empowers artisans and marketers to create those connections. HOST: Thank you for sharing your insights and experiences. To our listeners, explore the Certified Specialist Programme in Storytelling Connection for Artisan Brands and start your journey today! Join us next time for another exciting episode.
