Certified Specialist Programme in Social Listening for Consultants
Published on June 25, 2025
About this Podcast
HOST: Welcome to our podcast, today I'm excited to have Anna, an expert in social listening and the instructor of the Certified Specialist Programme in Social Listening for Consultants. Anna, can you tell us a bit about your personal experiences that led you to teach this course? GUEST: Absolutely, I've spent over a decade in digital marketing, and I've seen firsthand how social listening can transform a consulting practice. It's a powerful tool for understanding audience sentiment and making informed strategic decisions. HOST: That's fascinating. Could you share some current industry trends that consultants should be aware of when it comes to social listening? GUEST: Sure, one trend is the increasing use of AI and machine learning in social listening tools. These technologies can help analyze large volumes of data more accurately and efficiently. Another trend is the growing importance of visual content, as platforms like Instagram and TikTok continue to rise in popularity. HOST: Those are important points. Now, every field has its challenges. What do you think are some of the biggest challenges faced in social listening, either in learning or teaching the subject? GUEST: One challenge is the sheer volume of data available. It can be overwhelming for consultants to sift through and make sense of it all. Another challenge is the ever-evolving nature of social media platforms, which requires continuous learning and adaptation. HOST: That's true, the landscape is constantly changing. Lastly, could you share your thoughts on the future of social listening and its impact on the consulting industry? GUEST: I believe social listening will become even more critical for consultants as businesses continue to prioritize customer experience and engagement. It's not just about monitoring what people are saying, but also understanding why they're saying it and how to respond in a meaningful way. HOST: Anna, thank you for sharing your insights and experiences with us today. If you're interested in learning more about social listening and enhancing your consulting skills, be sure to check out the Certified Specialist Programme in Social Listening for Consultants. Thanks for tuning in, and we'll catch you on the next episode!
