Advanced Skill Certificate in Ethical Social Media Crisis Communication
Published on June 25, 2025
About this Podcast
HOST: Welcome to our podcast, today I'm excited to have Sarah, an expert in ethical social media crisis communication. Sarah, can you tell us about your experience in this field and what drew you to it? GUEST: Absolutely, I've spent over a decade working as a PR specialist, and I've seen firsthand the importance of ethical crisis communication on social media. It's a critical area that can make or break a brand's reputation. HOST: That's so true. Now, could you share some current trends in ethical social media crisis communication that professionals should be aware of? GUEST: Sure, transparency and quick response times are more important than ever. Audiences expect brands to address crises promptly and honestly, which can be challenging but rewarding when done right. HOST: Indeed, managing that expectation must be tough. What are some challenges you've faced or observed while teaching this subject? GUEST: Many students struggle with applying theoretical concepts to real-world scenarios. To overcome this, our course uses practical examples and exercises to help learners develop strategic communication plans. HOST: That's a great approach. Now, looking to the future, where do you see ethical social media crisis communication heading? GUEST: I believe we'll see increased emphasis on building trust through open dialogue and continuous improvement. Brands that invest in ethical crisis communication will foster stronger relationships with their audiences. HOST: Sarah, thank you for sharing your insights and experience with us today. It's clear that the 'Advanced Skill Certificate in Ethical Social Media Crisis Communication' is a valuable resource for professionals looking to enhance their skills and foster trust in their audiences. GUEST: Thank you for having me. It's been a pleasure discussing this important topic with you.
