Graduate Certificate in Social Media Listening and Cultural Sensitivity
Published on June 25, 2025
About this Podcast
HOST: Welcome to our podcast, today I'm thrilled to have Dr. Jane Smith, an expert in social media analytics and cultural sensitivity. She's here to talk about the exciting new course she's developed, the Graduate Certificate in Social Media Listening and Cultural Sensitivity. Welcome, Jane! GUEST: Thanks for having me! I'm excited to be here. HOST: So, Jane, let's start with you sharing a bit about your personal experiences that led you to create this course. GUEST: Absolutely! As a marketing professor, I noticed a growing need for professionals to understand social media analytics and cultural sensitivity. My own experience working with diverse teams and analyzing social media trends inspired me to develop this program. HOST: That's fascinating. And what current industry trends are most relevant to this course? GUEST: There are two key trends. First, businesses are increasingly recognizing the value of social media listening for brand management and customer engagement. Second, cultural awareness is becoming essential for navigating our globalized world and avoiding costly cultural missteps. HOST: Yes, those are critical points. Now, what challenges have you faced in teaching this subject or seen others face in learning it? GUEST: One challenge is keeping up with the rapidly changing social media landscape. It's important to stay current and adapt the curriculum accordingly. For learners, the biggest challenge is often developing a nuanced understanding of cultural sensitivity, as it involves self-reflection and open-mindedness. HOST: That's true, and it leads me to my final question. How do you see the future of social media listening and cultural sensitivity in the industry? GUEST: I believe these skills will only grow in importance. As our world becomes more interconnected, businesses must prioritize social media listening and cultural sensitivity to succeed. This course is designed to equip professionals with these vital skills. HOST: Thank you, Jane, for sharing your insights and expertise with us today. It's been a pleasure discussing the Graduate Certificate in Social Media Listening and Cultural Sensitivity. GUEST: My pleasure, thank you for having me!
