Advanced Certificate in Storytelling for Hotel Social Responsibility
Published on June 25, 2025
About this Podcast
HOST: Welcome to our podcast, today we have a special guest who's an expert in storytelling for hotel social responsibility. Can you tell us a bit about your experience and what led you to this field? GUEST: Absolutely, I've spent over a decade working in the hospitality industry. I noticed that stories have the power to make a significant impact on how guests perceive a hotel's commitment to social responsibility. HOST: That's fascinating. How does this approach differ from traditional marketing strategies? GUEST: Storytelling focuses more on emotions and values, creating a deeper connection with the audience. It's not just about selling rooms; it's about sharing experiences and promoting positive change. HOST: And what are some current industry trends related to this course? GUEST: There's a growing demand for sustainability and transparency. Guests want to stay at places that align with their own values, and storytelling is a powerful way to communicate those. HOST: That sounds important. But there must be challenges in implementing this approach. What would you say they are? GUEST: Yes, one major challenge is ensuring authenticity. Stories need to be genuine and reflect the hotel's true commitment to social responsibility. Another challenge is making sure the stories resonate with diverse audiences. HOST: How do you address these challenges in the course? GUEST: We provide practical tools and techniques to help professionals craft compelling narratives while staying true to their hotels' missions and values. HOST: That's great to hear. Finally, where do you see the future of storytelling in hotel social responsibility? GUEST: I believe it will become even more critical as guests seek out hotels that share their concerns for the environment and society. Storytelling will play a key role in shaping this relationship. HOST: Thank you so much for joining us today and sharing your insights! For our listeners interested in learning more, where can they find this course? GUEST: You can find it on our website, just look up 'Advanced Certificate in Storytelling for Hotel Social Responsibility'. Thanks for having me! HOST: Of course, thanks again and have a great day!
