Advanced Skill Certificate in LinkedIn Advertising for TikTokers
Published on June 25, 2025
About this Podcast
HOST: Welcome to our podcast, today we're talking with an expert about the Advanced Skill Certificate in LinkedIn Advertising for TikTokers. Can you tell us a bit about your experience in this field and what drew you to create this course? GUEST: Absolutely, I've been working with LinkedIn advertising for over a decade now, and I noticed a gap between the skills TikTokers have and the potential of LinkedIn's professional audience. This course bridges that gap. HOST: That's fascinating. How does LinkedIn's advertising platform differ from other social media platforms, and how can TikTokers leverage these differences? GUEST: LinkedIn is a more professional platform, so ads need to be tailored accordingly. TikTokers can use their storytelling skills to create compelling ads that resonate with this unique audience, setting them apart from traditional B2B marketing. HOST: Interesting! What are some current trends in LinkedIn advertising that our listeners should know about? GUEST: Carousel ads are gaining popularity, allowing advertisers to showcase multiple images or videos in a single ad. Also, LinkedIn's objective-based advertising is becoming more sophisticated, enabling better campaign optimization. HOST: Those sound like powerful tools. Now, every learning journey has its challenges. What have you found to be the most significant challenges in teaching LinkedIn advertising to TikTokers? GUEST: The biggest challenge is helping them transition from a casual, entertaining content style to a more professional tone. But once they grasp this concept, the results are impressive. HOST: Where do you see the future of LinkedIn advertising, especially for content creators from platforms like TikTok? GUEST: I believe we'll see an increase in TikTok-style creative content on LinkedIn, as well as more integration between social media platforms for cross-platform campaigns. HOST: That's an exciting outlook! Thank you for sharing your insights with us today. I'm sure our listeners are now eager to explore the Advanced Skill Certificate in LinkedIn Advertising for TikTokers and elevate their marketing game. GUEST: My pleasure! I look forward to seeing how this course can help TikTokers expand their influence and succeed on LinkedIn.
