Professional Certificate in Social Listening for E-commerce Managers
Published on June 25, 2025
About this Podcast
HOST: Welcome to our podcast, today I'm excited to have Anna, an expert in e-commerce and social listening. Anna, could you start by sharing a bit about your experience with social listening in the field? GUEST: Absolutely, I've been working in e-commerce for over a decade now, and social listening has become an essential part of my strategy. It helps me understand customer needs, preferences, and even pain points, which ultimately drives better engagement and sales. HOST: That's fascinating. Can you tell us more about the current trends in social listening for e-commerce managers? GUEST: Sure, one trend that stands out is the use of AI-powered tools for real-time social listening. These tools can analyze vast amounts of data quickly, providing instant insights into customer sentiment and market trends. HOST: Interesting. As a professional in this area, what challenges have you faced when it comes to implementing social listening strategies? GUEST: One major challenge is managing the sheer volume of data. With so much information coming from various platforms, it can be overwhelming to filter out the noise and focus on actionable insights. HOST: That sounds challenging indeed. Now, looking ahead, where do you see the future of social listening in e-commerce? GUEST: I believe we'll see even more integration of social listening into CRM systems, making it easier for businesses to track customer journeys and tailor their strategies accordingly. HOST: Anna, thank you so much for sharing your insights and experiences with us today. We're excited to learn more about effective social listening strategies in the 'Professional Certificate in Social Listening for E-commerce Managers' course! GUEST: Thank you for having me. I'm confident that this course will provide valuable insights and tools for e-commerce professionals looking to elevate their brand strategies.
