Advanced Certificate in Instagram Hashtag Strategy
Published on June 25, 2025
About this Podcast
HOST: Welcome to our podcast, where we explore the ever-changing world of social media marketing. I'm thrilled to have here with us today an expert in Instagram hashtag strategy. Welcome! Can you tell us a bit about your background and how you became interested in this field? GUEST: Thanks for having me! I started my career as a marketer and quickly realized the power of hashtags on Instagram. With the right strategy, I was able to significantly increase engagement and reach for the brands I worked with. HOST: That's fascinating. Could you share some current industry trends related to Instagram hashtag strategy that our listeners should be aware of? GUEST: Absolutely. One trend is the use of niche or "micro" hashtags, which can help you reach a more targeted audience. Another trend is the importance of creating unique, branded hashtags to foster community and encourage user-generated content. HOST: Interesting. Now, are there any common challenges that marketers, influencers, or businesses face when it comes to implementing an effective hashtag strategy on Instagram? GUEST: Definitely. One challenge is keeping up with the constant changes in Instagram's algorithm and best practices. Another challenge is finding the right balance between using popular and niche hashtags, as well as avoiding banned or overused hashtags. HOST: Great insights. Looking toward the future, how do you see the world of Instagram hashtag strategy evolving? GUEST: I believe we'll see even more emphasis on personalization and authenticity, with businesses and influencers focusing on creating genuine connections through their hashtag strategy. Additionally, I anticipate new features and tools from Instagram that will further enhance the way we use hashtags. HOST: Exciting developments on the horizon! We're looking forward to seeing how these trends unfold. Thank you so much for joining us today and sharing your knowledge about the Advanced Certificate in Instagram Hashtag Strategy. It's been a pleasure! GUEST: Thank you for having me. It's been a pleasure sharing my insights and experiences with your listeners.
