Certified Specialist Programme in SEO for Hospitality
Published on June 25, 2025
About this Podcast
HOST: Welcome to our podcast, where we explore various professional development courses and their real-world applications. I'm thrilled to have Susan, an expert in digital marketing for the hospitality industry, joining us today to discuss the Certified Specialist Programme in SEO for Hospitality. Hi, Susan! GUEST: Hello! It's great to be here and share my insights about this exciting course. HOST: Fantastic! Let's start by talking about your personal experiences in the field. How did you become involved in SEO for hospitality? GUEST: I began my career in hotel management and realized the importance of online presence for our business. That's when I shifted my focus to digital marketing and specialized in SEO for the hospitality sector. HOST: Fascinating! Now, let's discuss the course. What are some current industry trends relevant to the Certified Specialist Programme in SEO for Hospitality? GUEST: The course covers topics like voice search optimization, local SEO, and mobile-first indexing, which are critical for hospitality businesses to stay ahead in today's digital landscape. HOST: That sounds essential. Now, what challenges have you faced or observed while teaching this subject? GUEST: Keeping up with ever-evolving search engine algorithms can be challenging, but the course is designed to provide students with up-to-date strategies and tools to tackle these changes. HOST: Absolutely. As we look to the future, what do you think is next for SEO in the hospitality industry? GUEST: Artificial intelligence and machine learning will significantly impact how hotels and restaurants optimize their online presence. The course touches on these emerging trends to prepare learners for the future. HOST: It's clear that the Certified Specialist Programme in SEO for Hospitality is a comprehensive and forward-thinking course. Thank you so much for sharing your insights, Susan. We're excited to see how this programme can help hospitality professionals enhance their online visibility and attract more guests. GUEST: My pleasure! It's an engaging and practical course, and I believe it will make a real difference in the industry. Thanks for having me! [End of conversation]
