Graduate Certificate in Crisis Communication for Internal Communications
Published on June 25, 2025
About this Podcast
HOST: Welcome to our podcast, today I'm excited to have Sarah, an expert in Crisis Communication, with us. Sarah, could you briefly tell us about your experience in this field? GUEST: Absolutely, I've spent over 15 years working in corporate communications, managing crises for various organizations. It's a challenging yet rewarding area. HOST: That's impressive! Now, let's talk about this new course, 'Graduate Certificate in Crisis Communication for Internal Communications'. What makes this program unique? GUEST: This course stands out because it specifically focuses on internal communications during crises, which is often overlooked. It equips professionals with strategies to maintain transparency and build trust with employees. HOST: Interesting. Could you share some current trends in crisis communication that learners can expect to cover? GUEST: Sure, we discuss the role of digital media, the importance of empathy in messaging, and proactive planning for crises. HOST: Those are crucial aspects indeed. Now, what challenges might students face while learning or applying these concepts? GUEST: The main challenge is probably the need for quick decision-making under pressure. But don't worry, we simulate real-life scenarios to help students get comfortable making tough calls. HOST: That's reassuring. Lastly, how do you see the future of crisis communication evolving, especially in the context of this course? GUEST: I believe it will become even more critical as businesses navigate increasingly complex environments. Our course prepares students to be at the forefront of this evolution. HOST: Well said, Sarah. Thank you for sharing your insights and giving our listeners a sneak peek into the course. To our listeners, remember to check out the 'Graduate Certificate in Crisis Communication for Internal Communications' and take the next step in your career!
