Certified Specialist Programme in Storytelling for Skincare Videos
Published on June 25, 2025
About this Podcast
HOST: Welcome to our podcast, today we have a very special guest who's an expert in storytelling for skincare videos. Can you tell us a bit about your personal experiences and insights related to this course topic? GUEST: Absolutely, I've spent years working as a content creator in the skincare industry. I noticed that many brands and influencers struggle to create engaging stories around their products. This course is designed to address that gap. HOST: That sounds interesting. Are there any current industry trends relevant to this certified specialist programme? GUEST: Yes, definitely. With the rise of video-based social media platforms like TikTok and Instagram Reels, there's a growing demand for skincare video content. Our course helps creators stand out by teaching them how to weave compelling narratives into their product demonstrations. HOST: That must be challenging yet rewarding. Could you share some common challenges faced in the field or while learning/teaching this subject? GUEST: Sure. One challenge is getting students to think beyond traditional sales pitches. We encourage them to share their own skincare journeys, which often resonates more deeply with viewers. Another challenge is keeping up with the ever-evolving skincare market and new product launches. HOST: It's fascinating how storytelling can make such a difference. Finally, what do you think the future holds for storytelling in the skincare industry? GUEST: I believe storytelling will become even more critical as consumers seek authentic connections with brands. By sharing authentic stories, skincare companies can build trust and loyalty among their audience. HOST: Thank you so much for joining us today and sharing your knowledge about the Certified Specialist Programme in Storytelling for Skincare Videos. It was truly enlightening! GUEST: My pleasure! Thanks for having me.
