Advanced Skill Certificate in Cultural Identity in Advertising
Published on June 25, 2025
About this Podcast
HOST: Welcome to our podcast, today I'm thrilled to have Dr. Sofia Rodriguez, an expert in cultural identity and advertising. She's here to discuss her new course, "Advanced Skill Certificate in Cultural Identity in Advertising." Hi Sofia, it's great to have you! GUEST: Thanks for having me, I'm excited to be here! HOST: Let's dive right in. Can you share some personal experiences that led you to focus on cultural identity in advertising? GUEST: Absolutely! I've worked with various brands, and I've seen how crucial it is to connect with diverse audiences. Understanding cultural identity can make or break a campaign. HOST: That's so true. And what current trends in the industry do you think are most relevant to this course? GUEST: We're seeing a surge in inclusive branding and cross-cultural communication. Brands now realize the importance of celebrating cultural diversity in their advertising efforts. HOST: I agree. Now, what challenges have you faced or observed while teaching this subject? GUEST: The biggest challenge is helping students unlearn stereotypes and biases. It's essential to approach this topic with an open mind and willingness to grow. HOST: That can be tough but rewarding. Looking forward, where do you see the future of cultural identity in advertising? GUEST: I believe it will become even more critical as our world becomes more interconnected. Brands that embrace cultural identity will be better equipped to succeed in the global marketplace. HOST: Well said. Thank you, Dr. Sofia Rodriguez, for sharing your insights on the "Advanced Skill Certificate in Cultural Identity in Advertising." To our listeners, don't miss out on this opportunity to transform your approach to advertising. Enroll today!
