Certified Specialist Programme in Ad Conversion Funnel Analysis
Published on June 25, 2025
About this Podcast
HOST: Welcome to our podcast, everyone! I'm thrilled to have Michelle, an expert in digital marketing and the instructor of the Certified Specialist Programme in Ad Conversion Funnel Analysis, with us today. Michelle, welcome! GUEST: Thanks for having me, [Host's Name]! I'm excited to be here. HOST: To start, could you share a bit about your experience in ad conversion funnel analysis and what led you to create this course? GUEST: I've spent over a decade in digital marketing, and I noticed a gap in many professionals' understanding of ad conversion funnels. I wanted to create a comprehensive course to help marketers optimize their ad strategies and get better results. HOST: That's fantastic! In your opinion, what are some current industry trends related to ad conversion funnel analysis? GUEST: There's an increased focus on personalization and data-driven decision-making. Marketers are also looking at full-funnel optimization, not just individual touchpoints. HOST: Those sound like important shifts. Now, what are some challenges you've faced or observed when it comes to ad conversion funnel analysis? GUEST: One challenge is the abundance of data, which can be overwhelming. It's essential to know which metrics to focus on and how to interpret them correctly. HOST: Absolutely! With the ever-evolving digital landscape, where do you see the future of ad conversion funnel analysis heading? GUEST: I believe we'll see more automation and AI integration, helping marketers make faster, more accurate decisions. However, human intuition and creativity will always play a crucial role. HOST: That's a fascinating outlook. As we wrap up, Michelle, what advice would you give to someone considering enrolling in your Certified Specialist Programme? GUEST: Be open to learning and applying new concepts. The course offers practical tools and techniques that can significantly improve your advertising performance and help you stay ahead in the competitive digital marketing world. HOST: Thank you, Michelle, for sharing your insights and expertise with us today! For our listeners, you can learn more about Michelle's Certified Specialist Programme in Ad Conversion Funnel Analysis at [website or link]. Until next time, keep learning and growing!
