Certified Specialist Programme in IGTV Video Branded Content
Published on June 24, 2025
About this Podcast
HOST: Welcome to our podcast, today we're talking with an expert about the Certified Specialist Programme in IGTV Video Branded Content. Can you tell us a bit about your experience and why this course is so important? GUEST: Sure, I've spent over a decade working in digital marketing, and I've seen firsthand how vital video content has become on social media platforms like IGTV. This course equips content creators and marketers with the skills they need to stand out. HOST: That's fascinating. Could you share some current industry trends related to IGTV video branded content? GUEST: Absolutely, one trend is the increasing use of shoppable content in IGTV videos. Brands are finding creative ways to turn viewer engagement into sales directly through their video content. HOST: Interesting! Now, every field has its challenges. What do you think some of the biggest challenges are when it comes to creating effective branded content on IGTV? GUEST: There are two main challenges: first, cutting through the noise since there's so much content being produced; second, ensuring that the content aligns with the brand's voice and message while still being engaging. HOST: Those are definitely important considerations. Looking forward, where do you see the future of IGTV and branded video content going? GUEST: I believe we'll see even more immersive experiences, like AR and VR, being integrated into IGTV videos. Additionally, with the rise of AI, personalized branded content could become the norm. HOST: It sounds like an exciting time for those in this field. Before we wrap up, any final thoughts or advice for professionals considering enrolling in this programme? GUEST: If you're serious about elevating your brand presence on IGTV, this certification is a must-have. Not only will it help you master IGTV's potential, but it will also set you apart in a competitive landscape. HOST: Thank you so much for joining us today and sharing your insights! Listeners can explore the programme on our website. Stay tuned for more expert conversations right here on our podcast!
