Graduate Certificate in AI Content Psychographic Targeting for Customer Lifetime Value
Published on June 24, 2025
About this Podcast
HOST: Welcome to our podcast, today I'm thrilled to have Dr. Sofia Rodriguez, an expert in AI-driven marketing and the lead instructor for our new course, "Graduate Certificate in AI Content Psychographic Targeting for Customer Lifetime Value." Sofia, it's great to have you here! GUEST: Thanks for having me, I'm excited to be here! HOST: Let's dive right in. Can you share a bit about your personal experiences with AI content psychographic targeting and why it's so important in marketing today? GUEST: Absolutely! I've seen firsthand how AI can help marketers better understand their customers' needs, interests, and values through psychographic data analysis. This leads to more relevant and engaging content, which in turn drives customer loyalty and overall business success. HOST: That's fascinating. Can you tell us about any current industry trends related to AI-driven marketing and psychographics? GUEST: Certainly. One notable trend is the increased focus on ethical use of AI and customer data. It's crucial that we respect privacy while still delivering personalized experiences. Another trend is the integration of AI with other marketing technologies, making it more accessible and user-friendly for marketers. HOST: Those are important considerations. Now, what challenges have you faced or observed in the field when it comes to AI content psychographic targeting? GUEST: There are a few challenges. First, there's a learning curve for marketers who are new to AI. Second, ensuring data quality and accuracy is vital, as it directly impacts the effectiveness of AI-driven marketing efforts. Lastly, striking the right balance between personalization and privacy can be tricky. HOST: I can imagine. Looking to the future, where do you see AI-driven marketing and customer lifetime value going? GUEST: I believe we'll continue to see AI become more sophisticated and integrated into everyday marketing activities. As for customer lifetime value, I think we'll witness a shift towards long-term relationship building, focusing on nurturing customers throughout their entire journey with the brand. HOST: That's a promising outlook. Thank you so much for sharing your insights with us today, Dr. Rodriguez. We're excited to see what our learners will achieve with your new course! GUEST: It was my pleasure! I can't wait to see the great things our learners will do with this knowledge. Thanks for having me!
