Certificate Programme in Authenticity on Live Video
Published on June 19, 2025
About this Podcast
HOST: Welcome to our podcast, today we're speaking with an expert in live video communication. They're here to discuss their course, the Certificate Programme in Authenticity on Live Video. Can you tell us a bit about what inspired you to create this course? GUEST: Absolutely, I've noticed a growing need for content creators and marketers to establish genuine connections with their audiences. This course is designed to help them do just that by teaching the art of authenticity in live video. HOST: That's fascinating. How would you describe the current trends in the industry when it comes to authenticity on live video? GUEST: There's a shift towards more raw, unscripted content. Audiences are responding positively to this change, as it helps build trust and rapport. Our course aims to capitalize on this trend. HOST: Speaking of challenges, what do you find are some common obstacles your students face when trying to be authentic in live video? GUEST: Many struggle with vulnerability and letting their guard down. It's a delicate balance between maintaining professionalism and showing vulnerability. Our course provides techniques to navigate this challenge. HOST: That's really insightful. Looking forward, where do you see the future of authenticity in live video heading? GUEST: I believe it will become even more crucial as technology advances and audiences become more discerning. Authenticity will be a key differentiator for content creators and marketers. HOST: Thank you for sharing your thoughts and insights with us today. To our listeners, if you're interested in learning more about authenticity in live video, be sure to check out the Certificate Programme in Authenticity on Live Video. Until next time!
