Graduate Certificate in SEO for TikTokers

Published on June 19, 2025

About this Podcast

HOST: Welcome to our podcast, today we're talking with an expert about the exciting new course, "Graduate Certificate in SEO for TikTokers". Could you start by sharing a bit about your experience and what inspired you to create this course? GUEST: I've been in digital marketing for over a decade and noticed the growing impact of TikTok. I wanted to help content creators maximize their reach through effective SEO strategies tailored to this platform. HOST: That's fascinating! Can you tell us more about current industry trends related to SEO on TikTok? GUEST: Absolutely, understanding algorithms and optimizing video content are key these days. Brands and influencers who use relevant hashtags and keywords see better engagement. HOST: Speaking of algorithms, how do they work on TikTok and how can one use them to their advantage? GUEST: TikTok's algorithm is based on user behavior and video interaction. By creating engaging content, using the right hashtags, and collaborating with others, creators can improve their visibility. HOST: What are some common challenges faced when learning or teaching SEO for TikTok? GUEST: Staying updated with ever-changing platform features and trends can be challenging. Also, understanding that success doesn't come overnight - consistency and quality are crucial. HOST: Great insights! Looking forward, where do you see the future of SEO on TikTok heading? GUEST: I believe it'll become even more important as the platform evolves. With more businesses joining TikTok, there will be a greater need for creators who understand SEO best practices. HOST: Thank you so much for sharing your knowledge and insights about the "Graduate Certificate in SEO for TikTokers". It's clear that this course will equip content creators with essential skills for success in the rapidly changing world of social media.

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