Certified Specialist Programme in Crisis Communication for Marketing Executives
-- viewing nowCertified Specialist Programme in Crisis Communication equips marketing executives with essential skills to navigate challenging situations. This programme focuses on effective communication strategies during crises, ensuring your brand remains resilient.
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Course details
• Understanding the Role of Communication in Crisis Management
• Social Media and Digital Communication during Crises
• Risk Assessment and Crisis Preparedness Planning
• Building and Maintaining Stakeholder Relationships
• Media Relations and Press Release Best Practices
• Crisis Messaging and Communication Frameworks
• Post-Crisis Evaluation and Learning
• Ethical Considerations in Crisis Communication
• Case Studies of Successful Crisis Management in Marketing
Career path
Career Roles in Crisis Communication
Responsible for developing and executing communication strategies that mitigate damage during crises, ensuring brand reputation remains intact.
Focuses on maintaining a positive public image for clients, crafting press releases, and managing media inquiries during challenging situations.
Works to align marketing strategies with crisis response initiatives, ensuring consistent messaging across all channels during emergencies.
Handles real-time communication on social media platforms during crises, addressing public concerns and maintaining transparency with audiences.
Leads the organization’s overall communication strategy, especially in high-pressure situations, and coordinates with different departments to deliver a unified message.
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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